Affordable Care Act Resources

Updated October 2019

Dates  for open enrollment: November 1 – December 15, 2019. The Affordable Care Act (ACA) is the law that requires most U.S. citizens and legal residents to have qualifying health coverage.  You will be unable to sign up for health insurance once the open enrollment period ends unless you have special circumstances (find out more about your options outside of open enrollment here).  Visit this U.S. Department of Health & Human Services webpage to read more facts about ACA implementation in Wisconsin.

Key Dates for the Health Insurance Marketplace

  • November 1, 2019: Open Enrollment starts — first day you can enroll, re-enroll or change a 2019 insurance plan through the Health Insurance Marketplace. Coverage can start as soon as January 1, 2020.
  • December 15, 2019: Last day to enroll in or change plans for new coverage to start January 1, 2020. After this date, you can enroll or change plans only if you qualify for a Special Enrollment Period
  • January 1, 2020: Coverage starts for those who enroll or change plans by December 15.

Where can I get help signing up for health insurance?
There are a variety of people and organizations that are trained and certified to help you understand your health coverage options and enroll in a plan. They are known by different names, depending on who provides the service and where they are located, but they all will provide similar kinds of help. When seeking out help, look for:
• Navigators
• Application assisters
• Certified application counselors
• Licensed insurance agents and brokers
To find help for signing up for health insurance or other government programs, check the Wisconsin Health Insurance Marketplace Enrollment Directory. Organizations are organized by county in the directory. Please check back on this resource often, as it may be updated periodically with new resources and updated information.
Visit to find help in your area. Search by city and state or zip code to see a list of local organizations with contact information, office hours, and types of help offered, such as non-English language support, Medicaid or CHIP, and Small Business Health Options Program (SHOP). Check back on this resource often as new organizations will be added regularly. 

Protect Your Private Information

  • No one should be asking for your personal health information. Don’t give it to anyone.
  • Keep personal and account numbers private. Don’t give your Social Security Number or credit card or banking information to companies you didn’t contact or in response to unsolicited advertisements.
  • Never give your personal health or financial information to someone who calls or comes to your home uninvited, even if they say they are from the Marketplace.

If anything seems confusing or suspicious, contact an official channel immediately. Visit or call their toll free hotline at 1-800-318-2596 (TTY 1-855-889-4325). For more information about protecting yourself from fraud, click here.